The Staff Report for the Planning Commission Special Meeting schedule for 7/11/2018 recommends that the city council deny the proposed project.
Please take a moment to read the full report here: Staff Report
UPDATE: SunCoast requested that the hearing be removed from agenda. The public hearing is CANCELLED but can be placed back on the agenda at a later time.
The planning commission will consider whether to recommend that the City Council approve the application by SunCoast.
The Final Environmental Impact Report (FEIR) was made available for public review starting on June 8, 2018 on the City of Brentwood’s website. The traffic study is available as a separate document as well. Find these documents under the Environmental Review Documents heading.
The Planning Commission will consider the project at a public hearing scheduled for Wednesday, July 11, 2018, at 7:00 p.m. in the City Council Chambers (Brentwood City Hall, 150 City Park Way). The Commission’s deliberations will likely continue to Thursday, July 12, 2018, at 7:00 p.m., but members of the public wishing to offer public comment are encouraged to attend on Wednesday, July 11, as the public hearing portion of the item may conclude that evening. A formal notice of public hearing is being published today, June 8, 2018.
You can now order a car magnet to spread the No Rezone message!
Submit the below form to get in touch with our magnet coordinator.
The cost of the magnet is $28.00.
Our magnet coordinator will reach out to you with payment and delivery information.
Please note that it may be necessary for our magnet coordinator to order more magnets which could take a few weeks. A limited stock is on-hand.
The proposed project goes against Brentwood’s Municipal Code, General Plan, Zoning and Land Use designations.
When homeowners purchase a house in Deer Ridge or Shadow Lakes, they can look to the codes and general plan to know what can be built next to them and in the community and they will see that Deer Ridge and Shadow Lakes are very low density residential communities with open spaces/golf courses.
Likewise, when SunCoast purchased Deer Ridge Golf Club and Shadow Lakes Golf Club, they also knew the land use limitations. They knew that the golf courses would revert to open space, if the land was not operated as a golf course. They knew they could not build residential housing on the open spaces/golf courses.
Now they are trying to change the land use so they can make a big profit and take away the land use protection that Deer Ridge and Shadow Lakes residents thought they had when they purchased their home.
SunCoast, the owners of Shadow Lakes and Deer Ridge golf courses, have detailed their acquisition and value creation strategy on their website here.
When acquiring new properties, they are looking for discounted properties that they can re-position. They are developers.
“SunCoast Properties focuses primarily on Office, Retail, and Industrial opportunities targeting exceptional net returns to investors.”
Of course, no one can fault SunCoast for seeking to maximize profits. However, they should do so in a way that adheres to Brentwood’s General Plan and the very low density of our neighborhoods.
SunCoast has one other golf course besides Shadow Lakes and Deer Ridge—San Juan Hills in San Juan Capistrano. We detailed news articles following their attempt to rezone the property at San Juan Hills for senior housing here.
The only source SunCoast has provided to support their claims is the National Golf Foundation.
After reviewing the market claims by SunCoast including the National Golf Foundation reports and details around recent closures, we are left with more questions than answers.
When we contrast the statements of SunCoast against the National Golf Foundation, a very different picture is drawn.
National Golf Foundation
"The golf course industry continues to go through a period of natural correction, as expected, following a 20-year period of the most dramatic growth in the game’s history." (Article)
If the golf industry has "imploded" as SunCoast believes would it not negatively affect the proposed combined course? If the golf industry is not doing well, the combined course may not be built or if built, may not be able to stay in business. We may be left with huge apartment buildings and still no golf course. The assessments do not guarantee that the golf course is maintained and in business.
What are successful courses doing to remain profitable in this competitive market? What, specifically, has SunCoast tried to make the courses successful?
A SunCoast representative said the following about golf in our area:
"You can see it locally. Delta View has closed. Courses in Marin, Vacaville, Pleasanton have closed. It’s closing throughout California. It’s closing throughout the nation." (Video)
The below is what we know about each course mentioned.
Delta View, Pittsburg
Delta View is in Pittsburg and the city is exploring it’s option and trying to keep it alive.
"The reasons for the closure are still unclear."
San Geronimo Golf Course, Marin
"After one of the partners became ill, however, the push to sell increased. Ms. Kim said contrary to rumor, the course has been profitable and only operated in the red during winter months."
Green Tee Golf Club, Vacaville
The residents of this community face the same issue we do where the owners are attempting to develop the golf course land.
Sunol Valley Golf Course, Sunol (Pleasanton area)
Sunol Valley Golf Course was a 50 year old, 36-hole course.
"To compete, Sunol needed to be redesigned and updated, but that would be a huge capital expense for a complex that has seen its rounds plummeted..."
"I think there is a middle ground that includes an assessment district for residents bordering the golf course with better management coming from the city or a private operator."
"One additional note: nobody wanted the 85 acres used even partially for housing."
Roddy Ranch, Antioch
Not surprisingly, Roddy Ranch wasn't mentioned in SunCoast's list of recently closed courses.
With the closure of Roddy Ranch, a golf course 2.3 miles from Shadow Lakes, on August 11, 2016, there were more dedicated golfers seeking new golf memberships and less holes in our immediate area.
What did SunCoast do to capture those dedicated golfers? At this time Shadow Lakes had "been operating on a limited schedule for the past few months". It was a prime opportunity to re-open Shadow Lakes full time but that's not what happened.
It's also important to note that the closure of Roddy Ranch involved fraud, not too few players.
Shadow Lakes / Deer Ridge
Some rezone supporters often say that two courses cannot operate across from each other.
Here's an interesting quote by a SunCoast representative.
"They’re right across the road from each other, but they're very different. They look different, they play differently."
-Kevin Martin, SunCoast